Amazon Affiliate Program – The 2 Best Features
While some might point to the drawbacks of using the Amazon Affiliate Program, namely the smaller commissions, there are two factors to Amazon’s affiliate program that should have you VERY excited.
If one of your readers clicks on your Amazon affiliate link, you will receive a commission on ALL of the products they buy (within twenty-four hours).
What does this mean for you?
This means you should leverage Amazon’s strength. Namely, they are really, really good at selling products. They’ve been at this for a while now and know how to increase sales. All you need to do is focus on getting people to click your affiliate links.
How can I use this to my advantage?
There’s no place like Amazon for the Holidays
Promote products around holidays and times when people are buying. This means: Christmas, Thanksgiving, Easter, and Back-to-School shopping!
Your link might send someone to Amazon and even if they don’t buy your promoted item, they may think, “Oh, gee, while I’m here, I need to buy a gift for Johnny and Aunt Louise.” Bam! You earned money from their gift shopping.
Help Your Readers
If your blog is about golf and you notice a fantastic golf club on sale – let your readers know. Use your blog and your email newsletters to promote the discount. Your readers will appreciate the heads-up. Maybe they’ve been eyeing that particular club and be ready to buy now that its discounted!
The more items you sell (not money you make) through your affiliate link, the higher commission Amazon will give you.
What does this mean for you?
This means you can use small ticket items to help build your commission rates so when you do promote large ticket items, you’ll earn more!
How can I use this for my advantage?
Promote Related Products
If we return to your blog about golf, promote related products. Related products on your golf blog might be gloves, hats, tees, etc.
Monetize Old Posts
Start with your top-performing posts and add affiliate links. Find non-affiliate links to products you already posted and change it to an affiliate link. It may also mean modifying old content to drop in an affiliate link.
- Product reviews convert the best. People want to know your honest experience with a product – so share it!
- Use the tools Amazon provides. Track what works and make the most of those tools.
- Use photographs of the items you promote and make those photos into links.
- Consider making lists. On your golf blog, a post titled “Seven Must Have Items for Your Golf Cart” makes sense. Drop in affiliate links and your readers will appreciate your help. But, don’t make these lists all the time or you run the risk of being disingenuous.
- Experiment with the Amazon Buy Now button. At this point, many people are familiar with the button and may appreciate its usefulness.
- Don’t litter your page with affiliate links. Determine which links (and link placement within the body of your content) get the highest conversions and use the information to your advantage! Too many links can turn off potential readers.
- Use a call-to-action. It’s okay to ask people to check out the products on Amazon.
- For more tips, take a look at my previous posts on affiliate marketing. Most of the advice I share applies to maximizing your use of the Amazon Affiliate Program. You can find my posts here: