How To Develop Online Content – Even If You Don’t Think You Can Write
Whether you love writing or whether you hate it starting an online business means writing. You can’t get away from it really.
Just recently I discovered the speech recognition software on google drive. This is a free resource where you can speak into your microphone and your text appears on the screen, magic really!
I enjoy writing and considering the English language but that doesn’t always make it easy to be able to write content for my website so this article is all about learning how to develop online content even if you think you can’t write so let’s get going.
These points are in no particular order, as the popular reality TV shows are keen to say!
One of the most important things you need to do is create original content. For goodness sake don’t go copying someone else’s content from another website. This is a no-go. The last thing you want is for Google to shut you down or be the subject of a lawsuit. The content on your website has to be yours and yours alone, unless, of course you have guest bloggers. All the writing that you do must be original.
Interesting And Compelling Headlines
Another thing to consider are your headlines. Remember that people reading online don’t seem to have the same concentration span that they do reading a magazine or a book. It is essential to grab the attention of your reader quickly and do this with your headlines. Make sure they are funny or controversial or opinionated and make them stand out Use one of the headlining tabs either H2 or H3 (My headlines are always in H3) . The H1 headlines may be too big. I also find that writing the headlines and the sub-headlines before writing the content makes it much easier to write. Once you have the skeleton in place the rest comes much easier to write.
First Things First
Put your most important information first. Remember, the concentration span of most readers is seconds not minutes so if you can get your point across in the first few paragraphs you’ll have more chance of keeping your visitors. If you are writing a long post try to entice your reader to stay on the page by letting them know what they can find out later in the article. Let them know that something special is coming lower down the page or tell them you have something crucial to tell them. In short, keep them interested.
Make sure that your readers have got something to do within your post. Ensure you are telling them what their next step is or where to go next. Have internal links that guide them to other relevant areas of your site. Have external links so they can find out more.
Much of your writing is going to be helping your readers to solve issues and problems. They are coming to you because they want answers so make sure you give them those answers. Make sure that your answers are in as much detail as possible. It’s quite tempting to think that you don’t want to give away all your secrets but you’re trying to build up a relationship of trust with the visitors to your website. Don’t hold back help them as much as you can.
Citing And Sources
If you’re going to be citing figures, dates, authors etc make sure that your source of information is correct. If you write something down make sure you can cite that information correctly and accurately. The best way here is to only write down what your are absolutely 100% sure about.
Make Them Gossip
Give your readers something to think about, something that they can go away and discuss with their friends and colleagues. What could be better than your post becoming the ‘talk of the town’. Your content should make your visitors want to come back because you’ve provided them with some thought-provoking content.
Visually your content should look enticing. It’s been proven that the easiest way to read online is with a black text on a white background, like the one you’re reading here.
Don’t cram all your text together and make sure you’ve got lots of white spaces with short succinct paragraphs. It’s quite daunting to see a whole block of text on the screen and I for one can’t read it and I’m a reader!
Along with the white spaces, break up your text with relevant images. If you can use your own photographs that’s ideal but there’s plenty of places where you can buy images or create your own with a program such as Canva. I’m always a bit dubious about recommending image sites such as pixabay. I’m sure they’re fine but I personally am a bit wary about using them. I’m lucky enough to have tens of thousands of images available because I’m a member of Wealthy Affiliate and this is a new service that they’ve just provided so I no longer have to scour the internet looking for images. They are all they’re at my fingertips. if you’d like to learn more this please click the link here.
Don’t think that once your article has been written you never have to look at it again. Think of all your articles, in fact everything you put onto your website as an ongoing project. Revisit them regularly, update, add or even take away content that is no longer relevant. Keep your content fresh as a daisy.
To summarize, writing for the internet needn’t be difficult but if you’re really stuck use some speech recognition of software to help you get over that barrier of putting pen to paper or text to screen
Remember the concentration span of your readers, grab their attention and don’t make them work too hard. Create lots of white space, lovely clear images and interesting unique content.
I hope you have learnt something about how to develop online content. I’d love to hear if you have any other ideas.
Sometimes it just takes a little bit of practice but you’ll get there and remember if I can help in any way drop me a line in the comment box below or at firstname.lastname@example.org