How To Find An Affiliate Program – What to Look For
There are hundreds of thousands of affiliate programs out there, some reputable, some definitely not!
This posts look at how to find an affiliate program that will work for you and give the best return.
How To Find An Affiliate Program
One of the easiest ways to find an affiliate program for promoting products and services is to search in Google. In the search box type the product type you are looking for and then ‘+ affiliate program. In the example below I’ve typed in ‘sewing machine + affiliate programs’ and you can see Google have returned quite a number of results. (More than 11 million actually but I won’t be sifting through this many!!)
Another way is to join an affiliate network. This is an intermediary between businesses with products to sell and those who’d like to promote those products and receive an affiliate commission.
I’ve listed a few below but there are thousands on the internet.
If you would like to sell a particular product but can’t find an affiliate program linked with it, then it is worthwhile contacting the company and asking if you can promote the product in return for commissions.
What to Look For In An Affiliate Program
Is there a good website attached to the business or product? Is it clear to understand and easily navigable? Does the product have a compelling and professional looking page?
A good guide to go by is whether you’d feel confident buying a product or service from this site or landing page. If there are obvious signs that the site is kept up-to-date or it is confusing then, in my opinion, it’s not worth the risk and I’d find another program.
Is the sales page of the product mobile friendly?
With nearly half of affiliate sales occurring from mobile phones, this is a crucial element. You don’t won’t to lose a commission just because the ‘buy now’ button can’t be seen on a mobile device.
Does the company and the product have a sound reputation?
Remember, you are building up trust with your visitors and if you promote a product with horrendous reviews you may find your visitor numbers dropping quickly.
Read as many reviews as possible about the product and the company. Don’t forget the saying
“Forewarned is forearmed”
You won’t want to be working hard for a measly commission but, having said that, always look at the other benefits as well as commission. Are the cookies (see below) set to 30 days? Are other products or up sells linked to the to commission which mean you could receive more commission on other products.
If you decide to join the Amazon Associates program you’ll see their commission rates are very low in comparison with some other programs but the beauty with Amazon is, if someone clicks on your link and goes on to buy (not necessarily the product you were promoting) a 50″ television, a high end camera and seven large kitchen appliances, you will receive the commission on all these goods – not bad eh?
Cookies are also known as ‘referral periods’. If your affiliate program has cookies set to 24 hours and a visitor using your affiliate link buys within the 24-hour period, you will receive the commission. If, however, they buy in the 25th hour you won’t receive the commission.
Check the length of cookies before you sign up to the program. If you can find one with a long cookie period it may be worth your while joining even if the commission is slightly less.
Check the banners and links of a product are, eye-catching, relevant to your niche, working and up-to-date.
How many different ways are there to promote the product?
Are you able to use deep-linking.
There is nothing more frustrating than having a problem and not being able to contact a quality support team to help you solve the issue. Check the support team is available and how long their response times would be.
If you are a value to the affiliate company then they’ll want to look after you accordingly. Yet again, read the reviews to learn about the support structure within the affiliate program.
A good tracking system should be provided by your affiliate business so you can see how much you are earning. It’s a bonus to be able to tell which campaigns are working well and which ones need a bit of tweaking and those which aren’t working at all.
If you spend your time wisely researching different affiliate programs you’ll be able to find the best possible programs.
Affiliate marketing can be a very lucrative business so take the time to research thoroughly and only join programs you feel you’d be happy to come associated with. If you feel a dubious about any area of the program then, walk away.