How To Get Your Website Noticed
The world of the internet moves at an incredible speed.
Gone are the days when you could promote your business by sending a letter through the post and time would be taken to read your promotion. Today you’ll be lucky to have ten seconds to get your website noticed and that time is decreasing all the time.
It stands to reason that you need to stand out from the crowd if you are going to keep visitors on your website long enough to make an impression.
Don’t take it for granted that your website is going to find its way to page one of the search engines and visitors will be flooding to read your content and scambling to buy your products or services. I’m afraid it doesn’t work that way.
In today’s world you have to fight for your space and although this isn’t easy, it isn’t impossible either.
It sounds scary but with some hard work and some strategies it is possible. Your ‘laptop lifestyle’ can become a reality.
Below are five ways to help you on your way to learn how to get your site noticed.
Narrow That Niche
Believe me when I say you do not want to target the whole wide world when it comes to your business. You will, I promise, get lost in the crowd.
Let me show you this pictorially – I realise you aren’t a kiwi fruit but hopefully you’ll begin to see what I mean.
It is much easier to get noticed if your target audience is more defined.
For example, if your niche is ‘quilting’ narrow it down to
Quilting for beginners
Quilting for experts
Quilting for embroiderers
Quilting with batiks
If someone types ‘I want to quilt with batiks’ into a search engine such as Google your site is much more likely to show up on the first page than if every quilter in the world is targeted.
Another reason for narrowing your niche will be to help with the content production. ‘Quilting’ will mean writing for the young, old, experts, beginners, local, national, international, hand sewing, machine, traditional, modern etc etc.
Once you have a foothold in your niche you can always expand outwards but in the beginning it is not only easier but much more worthwhile to narrow your niche to see success happen.
SEO, Search Engine Optimization
SEO is the process of getting your website ranked in the search engines.
If you think of your own actions when looking for something online this may be easier to understand.
For example, if you want to learn to quilt you may put this term into google ‘How To Quilt’ and the result would give you 133,000,000 results. Can you imagine being one of those millions of websites? The competition would be a nightmare.
Whereas if you searched for ‘How To Quilt With Batik the competition reduces dramatically.
If you had a website and a post about ‘quilting with batik’ you would be more likely to show up in the first couple of pages of Google.
This is Search Engine Optimization.
Ah, that dreaded word ‘social’
It can put fear into anyone but if you are a social anxiety sufferer then it can be enough to break you!!
The problem is, social media is huge nowadays and will be an enormous boost for your business. The saving grace is that you can hide behind your computer.
Social media gives you the ability to be ‘everywhere’ and that’s important especially when you are first starting out on your online journey.
The big five social media platforms are Facebook, Twitter, Google +, Pinterest and LinkedIn but with others such as Tumblr, Instagram and Snapchat also great to get your business noticed.
Social Media is your way to get your business everywhere.
The important thing to remember is social media is to bring visitors to your website/promotion etc. It can become extremely time consuming if you don’t have a strategy and stick to it. The last thing you want is to find at the end of the day all you’ve done is to talk about weather or to look at videos of cute kittens!!
I realise this is another scary word if you are a social anxiety sufferer but ‘networking’ doesn’t just mean you have to put yourself in a room of people and talk to them as if you love doing it!!
Networking can be communicating with other businesses in your niche through comments on their websites, social media posts, forums, online communities as well as those off-line activities such as seminars, conferences, networking breakfasts etc.
Whichever method suits you, try to build relationships with people who have experience in your niche or who can help you progress. This also means helping other people and gaining confidence in your own networking skills.
Believe me, there is no such thing as ‘easy money’ when it comes to creating an online business. It takes, commitment, perseverence and bloody hard work before you begin to see a return on your investment.
You have to remember this is your business and not a sideline you can pick up and put down at will. If you want a successful, lucrative and life changing online business you have to be prepared to put in the effort.
It will be worth your while in the end but don’t go into this thinking you can sit back and the $$$ will come rolling in.
Don’t get disheartened.
Reading back over this post I realise it may seem a bit daunting for anyone just entering the world of online marketing.
If I can do this, then, honestly, so can you.
Getting your site noticed may seem a minefield of scary actions but you are doing this to improve your quality of life and no one can tell you how fast or slow you should be going.
Baby steps are the way forward and as long as you are going forward you’ll succeed.
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