How To Get Your Website Noticed

by | Sep 5, 2017 | How to.. | 21 comments

The world of the internet moves at an incredible speed.

Gone are the days when you could promote your business by sending a letter through the post and time would be taken to read your promotion.  Today you’ll be lucky to have ten seconds to get your website noticed and that time is decreasing all the time.

It stands to reason that you need to stand out from the crowd if you are going to keep visitors on your website long enough to make an impression.

Don’t take it for granted that your website is going to find its way to page one of the search engines and visitors will be flooding to read your content and scambling to buy your products or services.  I’m afraid it doesn’t work that way.

In today’s world you have to fight for your space and although this isn’t easy, it isn’t impossible either.

It sounds scary but with some hard work and some strategies it is possible. Your ‘laptop lifestyle’ can become a reality.

Below are five ways to help you on your way to learn how to get your site noticed.

Narrow That Niche

 

Believe me when I say you do not want to target the whole wide world when it comes to your business.  You will, I promise, get lost in the crowd.

Let me show you this pictorially – I realise you aren’t a kiwi fruit but hopefully you’ll begin to see what I mean.

Stand out from the crowd

 

 

 

 

 

 

 

 

It is much easier to get noticed if your target audience is more defined.

For example, if your niche is ‘quilting’ narrow it down to

Quilting for beginners

Quilting for experts

Quilting for embroiderers

Quilting with batiks

If someone types ‘I want to quilt with batiks’ into a search engine such as Google your site is much more likely to show up on the first page than if  every quilter in the world is targeted.

Another reason for narrowing your niche will be to help with the content production.  ‘Quilting’ will mean writing for the young, old, experts, beginners, local, national, international, hand sewing, machine, traditional, modern etc etc.

Once you have a foothold in your niche you can always expand outwards but in the beginning it is not only easier but much more worthwhile to narrow your niche to see success happen.

SEO, Search Engine Optimization

SEO is the process of getting your website ranked in the search engines.

If you think of your own actions when looking for something online this may be easier to understand.

For example, if you want to learn to quilt you may put this term into google ‘How To Quilt’ and the result would give you 133,000,000 results.  Can you imagine being one of those millions of websites?  The competition would be a nightmare.

 

Whereas if you searched for ‘How To Quilt With Batik the competition reduces dramatically.

If you had a website and a post about ‘quilting with batik’ you would be more likely to show up in the first couple of pages of Google.

This is Search Engine Optimization.

 

Social Media

Ah, that dreaded word ‘social’Social media

It can put fear into anyone but if you are a social anxiety sufferer then it can be enough to break you!!

The problem is, social media is huge nowadays and will be an enormous boost for your business.  The saving grace is that you can hide behind your computer.

Social media gives you the ability to be ‘everywhere’ and that’s important especially when you are first starting out on your online journey.

The big five social media platforms are Facebook, Twitter, Google +, Pinterest and LinkedIn but with others such as Tumblr, Instagram and Snapchat also great to get your business noticed.

Social Media is your way to get your business everywhere.

The important thing to remember is social media is to bring visitors to your website/promotion etc.  It can become extremely time consuming if you don’t have a strategy and stick to it.  The last thing you want is to find at the end of the day all you’ve done is to talk about weather or to look at videos of cute kittens!!

Network

NetworkI realise this is another scary word if you are a social anxiety sufferer but ‘networking’ doesn’t just mean you have to put yourself in a room of people and talk to them as if you love doing it!!

Networking can be communicating with other businesses in your niche through comments on their websites, social media posts, forums, online communities as well as those off-line activities such as seminars, conferences, networking breakfasts etc.

Whichever method suits you, try to build relationships with people who have experience in your niche or who can help you progress.  This also means helping other people and gaining confidence in your own networking skills.

Work HardWork hard

Believe me, there is no such thing as ‘easy money’ when it comes to creating an online business.  It takes, commitment, perseverence and bloody hard work before you begin to see a return on your investment.

You have to remember this is your business and not a sideline you can pick up and put down at will.  If you want a successful, lucrative and life changing online business you have to be prepared to put in the effort.

It will be worth your while in the end but don’t go into this thinking you can sit back and the $$$ will come rolling in.

Don’t get disheartened.

Reading back over this post I realise it may seem a bit daunting for anyone just entering the world of online marketing.

If I can do this, then, honestly, so can you.

Getting your site noticed may seem a minefield of scary actions but you are doing this to improve your quality of life and no one can tell you how fast or slow you should be going.

Baby steps are the way forward and as long as you are going forward you’ll succeed.

Copyright: <a href=’http://www.123rf.com/profile_johanswan’>johanswan / 123RF Stock Photo</a>

21 Comments

  1. Grant Sudduth

    Nice article! This is one of the hardest areas for most beginning in the internet world. Finding that niche. Narrowing it down is extremely important and you’ve covered it well. Thanks for the advice and hopefully it will help others along the way find their dream!

    Reply
    • Jackie

      Thanks Grant.
      I found narrowing the niche extremely hard to understand when I was first starting out but now it is the way forward.
      Jackie

      Reply
  2. Tom Lawrence

    Hi Jackie,

    Great post indeed. I am writing a lot of content at the minute but I’ve yet to delve into the social media side with my new blog. I’m working hard with my content to see if I can crack the SEO strategy first.

    Would you say that was a good strategy?

    Kind regards,

    Tom

    Reply
    • Jackie

      Hi Tom, SEO is definitely good but giving your posts with a bit of ‘social’ won’t do it any harm.
      Thanks for stopping by
      Jackie

      Reply
  3. Derek Smith

    Great post, nicely structured.
    Getting distracted by videos of flea-bitten fur-bags is not something I suffer from, but it is definitely annoying.
    Also liked the realism concerning hard work.
    Well done.

    Reply
    • Jackie

      Lol, thanks Derek.
      Hard work always reaps rewards
      Jackie

      Reply
  4. Charles

    Extremely informative and very useful.

    I very much enjoyed your style which ensures you come across as an honest and trustworthy person.

    Great read!

    Reply
    • Jackie

      Thank you Charles. That’s very sweet of you to say.
      Jackie

      Reply
  5. Norman Richards

    Hello and thanks for sharing such detailed information, it was very helpful, have a good day.

    Reply
    • Jackie

      Hi Norman, thank you for visiting my site.
      I hope your day is wonderful
      Jackie

      Reply
  6. Jesus Gallegos

    Amazing article I myself half posted several articles on my website however I haven’t really found a way to share on my soicial net work with makeing seem like all I want from my friends is there money if I may ask how you agent about it? Or did you just make a Facebook page specifically for your website hope to here from you thanks

    Reply
    • Jackie

      Hello Jesus,
      I have a Facebook page solely for my business. There are lessons within Wealthy Affiliate to help with social media.
      Thanks for stopping by and good luck in your online ventures
      Jackie

      Reply
  7. Daniel

    I agree that hard work is certainly required! A lot of people seems to have the misconception that making money online is easy, perhaps deceived by the many scams out there. But to be successful certainly requires a lot of effort!

    Reply
    • Jackie

      You are right Daniel. So many people are still out there trying to scam us. This isn’t easy, especially in the early stages but it does get better with time and effort – like so many things.
      Thanks
      Jackie

      Reply
  8. Barbara

    Hi Jackie, sorry but in order to avoid people getting wrong information, I have to point out that what you wrote about SEO is not true. The number of results for a certain keyword has nothing to do with competition and how hard it is to rank for that keyword. What matters is what kind of results show on the first page, since this is where we want to be. Factors that truly matter are: Are the articles that show up on the first page optimized for SEO? What are Domain Authority, Page Authority, the quality and number of their backlinks, and other characteristics of websites that rank on the first page?

    There might be a very high number of results but if those that rank on the first page are actually weak (which IS possible and is the case for many keywords), you can beat them and rank above. So the key is in finding the right keywords that don’t have strong competition, not the ones that don’t show many results (these two are not the same thing).

    Good luck in your online business – all the things we need to learn can get really overwhelming at times but the key is in persisting 😉

    Reply
    • Jackie

      Hello Barbara, thank you so much for your comment.
      I’m not sure that good keywords have nothing to do with competition as I feel a keyword with low competition and high search volume would be worth using. On the other hand I understand completely your point about the tpe of results showing up on the first page of the search engines.
      Search Engine Optimisation probably isn’t something that can be covered in a few lines is it?
      I’ve visited your site http://www.freefromsocialanxiety.com and have to say how good it is. I left you a comment over there.
      Thanks for taking the time to comment on my site.
      Jackie

      Reply
      • Barbara

        Hi Jackie, thank you for your kind comment about my website, glad you like it! I just saw that building your online business has helped you on your path of overcoming social anxiety, which is fantastic! I agree that building a business and personal growth go hand in hand. Besides, any kind of creativity can be really therapeutic.

        As for SEO, maybe I didn’t express my point very well – a keyword with low competition and high search volume would be definitely worth using. What I wanted to say is that the number of results in Google is not a measure/criteria for how hard it is to rank for that keyword (and beat the competition) because there can be ten million results, but if none of them are optimized for that keyword and none of the first ten results are from a website with high authority or don’t have a high page authority, it will be easy to beat them. We measure how hard the competition is by looking at the first ten results because if those results are ”weak” in terms of SEO criteria (which of course means that all other results on other pages are even weaker), then we can beat them and if we beat top ten, we are the first 🙂

        Yes, SEO definitely isn’t something that can be covered in a few lines 🙂 It’s such a huge subject that touches many different areas and there’s always so much left to learn – this is probably why I like it so much!

        Reply
        • Jackie

          Thanks for the information Barbara.
          It’s very good of you to take the time to share your knowledge.
          When I first started out in internet marketing, 4 years ago, I thought SEO stood for Senior Executive Officer:)
          Jackie

          Reply
          • Barbara

            Haha, that’s a good one 🙂 I guess it can mean that as well 🙂

      • Barbara

        I forgot to say thank you for leaving a comment on my site as well! I keep adding content and hope you keep find it helpful and inspirational. Let me know if you ever want to talk or have a question related to overcoming social anxiety, I’m always hapy to help the best I can.

        Reply

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