How To Make Money With Online Marketing
Online marketing refers to a modern trend of marketing products and services through online platforms. The products or services can either be your own or somebody else’s.
Unlike traditional marketing techniques, online marketing does not require any face to face interaction. This makes it ideal for anyone who loves marketing but has a hard time interacting directly with people.
Online marketing has become the preferred marketing approach for any business that has an online presence. The high demand for online marketers has created plenty of rewarding opportunities for internet entrepreneurs. The beauty of online marketing is that you won’t need any college degree or prior work experience. All you need to get started is a computer, reliable internet connection and a strong desire to make money.
Furthermore, online marketing presents a wonderful opportunity for self-employment. If you are interested how to make money with online marketing without having to sell some illegal stuff or getting involved in dubious multi-level schemes, you can try online marketing and this article will show you how.
What You Need To Get Started
1. A good computer and steady internet connection
As an online marketer, your computer will be your primary link to the lucrative world of online commerce. You also have to have reliable internet access 24/7 that will allow you to conduct your business any time you feel like-even deep into the night.
2. A good understanding of how the internet works
Being internet-savvy will be an added advantage for you as an online marketer since all your dealings will be conducted online. You should at least be able to embed web links into text and create blog posts. These skills can be easily learnt through free online tutorials.
3. A strong desire to succeed
As an online marketer you will be able to earn lots of income within a very short time. Nevertheless, you will have to put in some effort before the dollars start trickling in. Your first days as an online marketer will be spent building
networks and getting acquainted with the tricks of the trade. During this period you won’t be earning much. If you stay motivated through this initial period then you will definitely reap the rewards in the long run.
How To Make Money With Online Marketing
1. Affiliate marketing
You’ve probably come across the term “affiliate marketing” countless times during your online excursions. Affiliate marketing is currently the most popular online marketing strategy. This technique involves you (the affiliate marketer) directing potential clients to an online retailer and receiving a commission for every purchase made by your referred client.
To make it simpler, picture a good coffee shop in your area called he Mug’ that you frequently visit.
This coffee shop might not be getting enough customers even though it sells really good coffee. The owner of the coffee shop then promises you free coffee for each new client you bring to him. This motivates you to post a few glowing reviews of the Mug’ on your social media wall and hope that some of your friends will read it.
A week later the coffee shop’s owner gives you a call to inform you that he owes you six cups of coffee since six of your friends visited he Mug’ and bought some coffee. So how does the owner know that the six new customers were directed by you? It turns out that every new customer coming in is asked how they got to know of this coffee shop and so the owner knows exactly how many clients you brought in. This is exactly how online affiliate marketing works and in this case you would be the affiliate marketer and he Mug’ would be the affiliate network.
As an aspiring affiliate marketer you should first choose a niche of products or services that you can effectively market. For example, if you love music you can decide to market audio equipment. You can then set up a website that provides information and reviews for the best audio equipment.
Setting up a website is not that hard nowadays thanks to all the web-design and hosting platforms available. This video shows how quickly a website can be up and running.
Once your website is up and running you should regularly post interesting content to increase web traffic.
The next step involves finding and signing up for affiliate programs relevant to your niche.
Almost all big online retailers have affiliate programs which are free to join. You will be asked provide your preferred method of payment which could either be bank transfers or payments sites such as PayPal.
After you successfully sign up as an affiliate, you can embark on a spirited campaign of convincing your readers to purchase some of the products being sold by the affiliate network and hope that a good number of them proceed to make purchases.
2. Social media marketing
Social media marketing involves using popular social media platforms such as Facebook and Twitter to reach potential clients. Social media is considered to be a formidable marketing tool due to its massive global appeal. This technique is usually more effective for marketers who have a considerable following on social media.
Social media marketing is quite straightforward and it basically involves creating attractive posts with the aim of arousing interest for specific products and services.
Through social media you can market your own brand or even sell some of your products directly to your followers and friends. If you have a sizeable following on your social media account, some companies may be willing to pay you to post sponsored reviews for their products on your account. This is more likely to happen if your followers consider you to be an authority in a specific field. For example if you create a social media account where you regularly post sports-related updates, you can gain a lot of followers who have a liking for sports. Sportswear retailers and betting companies will be willing to pay you to market their products to your sports-loving social media followers who are very likely to be their potential customers.
3. S.E.O Optimization
S.E.O (search engine optimization) is an ingenious technique used to increase web traffic to websites by increasing their visibility on search engine results. It is a known fact that most internet users make use of search engines such as Google to find whatever they need online.
Using a search engine typically involves keying in a set of words that describe what you are looking for on the engine’s search bar.
In the general internet domain this set of words is called a query, but in the online marketing world these words are called keywords. The search engine gathers all the websites which contain the exact keywords that have been searched, listing the websites with the highest density of these keywords as the top search results.
Being listed among the top search results is a big deal for most websites. This is due to the fact that most people only click on the first few results after submitting their query.
If you are selling any product or service on your website, it will be a big advantage if your website pops up among the top results whenever someone searches for any of the products you offer on your website. This will guarantee a steady flow of traffic to your website with little effort on your side, and more traffic usually means more potential clients.
So how can you make use of S.E.O to make money?
S.E.O can be used for online marketing in two ways. The first involves increasing web traffic to your website with the aim of attracting sponsored advertisements. Online advertisers love visibility and if your website enjoys high web traffic they will be willing to pay huge sums to place their advertisements on it.
You can do some research to find out the most frequently searched keywords for internet users who are searching for content similar to what you have on your website. For example if your website focuses on home furnishing, the most relevant keywords might be “best home furnishing ideas”.
Once you find the most frequently-searched keywords, you should include these words in the title, first and last paragraph the articles on your website. By doing this, any time a person searches for “the best home furnishing ideas” your website will be up there among the top results.
You can also take advantage of S.E.O optimization to generate online revenue by directing potential buyers to your website if you sell specific products. For example if you offer financial lessons for a fee or even sell e-books about financial planning on your website, you can use S.E.O optimization to increase your website’s visibility. For example in this case, people in search of financial advice are likely to search for “financial planning lessons” or “financial planning books”. By including these keywords several times in your website you will effectively get a good number of potential clients who are in need of financial education, and this will directly translate to more sales and subscriptions.
A great lesson on understanding how to make money with online marketing can be found here.
As always, if you need any help or advice on how to create a successful online business, drop me line by using the comment box below or send me a message here.