How To Revive An Old Post – 6 Easy Steps To Boost Your Old Posts
Create and Keep a Blog Post Inventory (include URL’s)
- Look at data about your posts using google analytics. Which posts are driving the most amount of traffic to your blog? Start at those posts.
- Focus on evergreen content. This is content that will always be relevant. Examples of evergreen content include: How-To’s, recipes, lists, parenting advice, money, relationships, etc.)
- Update SEO and SEO metadata. Google your post’s original keyword and see what people are also asking, related searches, and Google’s suggestions. Add a secondary keyword if needed.
- Rewrite out-of-date paragraphs.
- Add new links to your content – including internal links.
- Make sure the post’s links are clean and still working. If you are linking to products, tools of the trade, and outside websites in general, make sure those sites still exist.
- Find current research studies to support your post.
- DON’T MODIFY THE URL OF YOUR POST. If you change the URL you are in danger of damaging your page’s SEO rankings and losing good links from other websites or even within your own site.
- Refresh or add images. Make them optimized to share on social media.
- Follow up on stories or topics. For instance, if you are social awareness blog follow up on a crisis you discussed and how, even years later, a location or population has been affected.
- Create Round-Up blog posts. Review your Blog Post Inventory and see if any categories emerge. For instance, if you run a foodblog, examples of a Round-Up include: Best Pies of the Fall, Best of Recipes of the Summer, Best Baking Brands
- Create a “Related Content” list on new and old blog posts. You can do this by posting these links throughout the body of the post or at the bottom of the post.
- Use a popular post widget in your side bar.
- Use anchor text. This means using a word or phrase for a hyperlink instead of “read more here.” Let’s go back to that food: Don’t say “Read more about fresh apples here,” instead use something like, “fresh apples are a great addition to a pie.” Create a hyperlink using the words “fresh apples.”
Promote and Re-share Old Posts
- When you update an old blog post, let people know what you did. Share the update on social media and send it out in a newsletter.
- Schedule content on social media to be pushed out an hour, a week, a month, two months after publish/republish.
Use “Lasted Updated” instead of “Published On”
- Republish your updated post so it goes to the top of your blog’s homepage. This also allows search engines to see your page is kept current.
- Put in an editor’s/author’s note at the bottom of your post. State in it the date of initial publication and what significant updates have been made.
Create a Weekly Routine
- Make promoting and updating old content part of your weekly routine. Set specific goals for how, what, and when you will update.
If you have a WordPress site it may be worth your while having a look at these plugins to see if they could be of use to you.
Revive Old Post will help you to keep your old posts alive by automatically sharing them and driving more traffic to them from Social Networks. It also helps you to promote your content.
Republish Old Posts helps you keep your old posts alive by automatically sharing them and driving more traffic to them from Social Networks. It also helps you to promote your content.
Remember though, you need to ensure your posts are up to date and fully optimized before they are ‘revived’.