How To Write A Post – 5 Simple Strategies
Don’t Bury the Lead
Have you heard this saying before? It’s a term journalism students learn. It means, tell us what you are going to tell us at the outset of your article.
The vast majority of people scan when they read. They aren’t giving focused attention to every word you write.
One way to ensure you’ve not buried the lead is to ask if you’ve answered these questions in your opening paragraph:
Additionally, make sure the opening sentence for each of your paragraphs gives the most important information.
When folks skim, their eyes are drawn to those first sentences. Help your readers know what you want to tell them so they stay engaged with your blog post.
Making lists also helps your readers. This blog post is a perfect example. Skim below – Isn’t it easier to read the first sentence of each of these five strategies?
Give Great Visuals
If you want your readers to stay, help them by breaking up your content with photographs, infographs, drawings, art, or pictures.
Great visuals also mean your content is more easily shared across social media.
An engaging image means people will click on a Facebook post about your blog that one of your fans shared.
I know I’ve talked about editing in previous blog posts, but I can’t overstate the importance of editing your work.
It’s just like if you are listening to someone speak and they phrase a point in a strange way or use the wrong word. Do you focus more on the point of their story or are you thinking about their odd phrasing? Their phrasing, right?
By the time you have moved on, the story is over and you’ve missed the point. The same applies when you write. Readers will get distracted by poor grammar and move on to the next website.
For more free resources why not check out my free book………..
Engage your Audience
Ask questions of your readers and invite them to give feedback in the comments section of your blog.
You’ve disabled your comments sections? Turn it back on!
Having conversation with and among the community you create on your blog creates loyal readers.
Hook Them with Your Headline
Spend time crafting an engaging, click-worthy headline.
I’m not advocating the use of click-bait and sensational headlines, but I am saying a headline is what drives people to read your work.
To avoid being classified as click-bait, keep the headline true to what your blog post is about. Honesty is the best policy.
Your content won’t be shared across social media platforms, but your headline will be shared. Make sure your headline is catchy enough to interest potential readers.
The Buffer App’s blog has a great article on headline formulas that work, it is full of great ideas to help you!
I hope this has given you some help in how to write a post. The strategies are simple but sometimes we forget the simple things can make the most impact.
Copyright: <a href=’https://www.123rf.com/profile_niserin’>niserin / 123RF Stock Photo</a>
Copyright: <a href=’https://www.123rf.com/profile_iqoncept’>iqoncept / 123RF Stock Photo</a>