Learning How To Build A Great Website – The Four Bs

by | Aug 14, 2017 | Building an online business | 8 comments

Learning how to build a great website takes time, but here is a rundown of four ways you can set yourself up for success.

Be Trustworthy

You can build trust in a variety of ways, but the best way is offering great content. Give your readers quality insights and inside expertise. And, be truthful. One white lie can cost you your creditability in an instant.

Not only does your content need to be truthful, so too do your headlines. Don’t use click bait headlines. Instead, make sure readers get what you promised to give them in your headline.

You need to deliver value to your readers. In fact, deliver so much value that they won’t even realize you are an affiliate site!

If people stumble upon your site because they searched out a question your blog claimed to answer – answer the question. If they find you go above and beyond in answering one question, they may just stick around your site to learn more. And maybe, just maybe, they’ll keep coming back.

If you are reviewing products, really review and test them. It’s not enough to say you tried a product, show how you tested the product. Use pictures or videos to demonstrate your testing process. And make it easy for readers to understand your rating system.  For instance, if you rate baby products, you could make use of a baby bottle image. If you review an awesome product, the baby bottle could show as full. If it’s an “okay” product, the baby bottle could be half-full.

Be Professional

There is a saying that you should dress for the job you want, not the job you have. The same goes with your website. Start out with a professional looking website. Your website should be clean and professional. WordPress offers easy to use templates. Use them!

Don’t stop with search engine optimization, think about visitor optimization. Make sure your design is slick and user-friendly. And keep in mind, the more someone has to click to get to a page on your site, the less likely they are to stick around.

Build your brand. Branding is more than your logo. Ensure color schemes, photographs, and content fits into your brand’s style.

And for heaven’s sake, don’t use cheesy graphics. Hokey graphics are annoying and look like they are from the early days of the internet.

Be Engaging

Find ways to interact with your customers and site’s visitors. Ask questions for them to answer in your blog’s comment section, have polls for them to give responses, and invite them to share their own testimonials that you might feature.

As you engage with site visitors, give them sparkling customer service. Customer service isn’t only for a sales team. As a blogger, you need to answer reader questions. It means showing respect and demanding your readers give one another respect.

Look at what social media sites generate the most discussion about your product. If it is Facebook, does your site have a Facebook page? If not, get one. And don’t just get a social media account and forget it. Engage with people on those social media outlets as well!  

Be Diversified

There is wisdom in the saying, “don’t put your eggs in one basket.” In order to generate a steady stream of revenue, make use of various affiliate sites. I’m not saying that you inundate your readers with affiliate links, but don’t only use the Amazon affiliate program and expect success.

In addition to diversifying your affiliate links, consider ways to diversify your audience. For instance, have you considered translating your website into a different language? If you do, you’ve just opened up a new market. There are several options in making this happen, including Google Translate (https://translate.google.com/manager/website/) which may be a good place to start, but it is more advisable to manually translate. The WP Beginner Blog offers a guide in creating Multilingual WordPress Websites: http://www.wpbeginner.com/beginners-guide/how-to-easily-create-a-multilingual-wordpress-site/ You can also find businesses who will do it for you.

If you want to learn how to build a great website I suggest you check out Wealthy Affiliate

It’s free to join and it has the most amazing community who are will to help 24/7.  Read my latest review of Wealthy Affiliate here.


  1. Marcie

    Hey Jackie!
    Thank you for such easy and straightforward information! I really enjoyed reading it and I found your tips practical and I certainly will be using them, as I am very interested in internet marketing.
    You mention WordPress for building a quality site. Are these free and if not, what will it cost me roughly to get up and running?

    • Jackie

      Hello Marcie

      Thank you for visiting my site.  I’m so pleased you found this post useful.

      I use WordPress for building my websites as I find it extremely easy to use.

      Believe it or not, you can get up and running easily, with no cost as well as having some excellent training by joining Wealthy Affiliate.  It is completely free to join and you get two free websites so it is definitely worth a look. Click this link to join for free : Wealthy Affiliate For Free

  2. DorcasW

    Jackie; Thanks for the great lesson that is in your post.

    You have given vital keys to open up a profitable online business and keep it running in a profitable way.

    I have found all of the information and tips that you have given very interesting. I will be applying them along the way as I build my online business.
    keep up your good work

    • Jackie

      Thank you for your kind words Dorcas.

      I’m so pleased you found this post useful.

      I wish you every success in building your online business 


  3. Gustavo

    I loved the way you incorporated the four B’s into you post it made it easy and informative to read. I will for sure be using these as I move forward with my website. I especially like the last B that talks about being more diversified. Do you have any other tips on someone who is just starting out?

    • Jackie

      Thank you visiting my site and leaving such a positive comment.

      The best advice I could give to anyone who is just starting out on their online journey is to persevere and not to give up.  It doesn’t always happen overnight but you will get out of your business what you put into it.

      Thanks again


  4. Jacob Schilling

    Hey, nice post. You really know the ins and outs of great content creation. I think the best way to be engaging is simply being yourself, and displaying your personality within your writing, and say what you really think about all products you promote.

    Out of all things considered on building a website, do you think that good content is the most important?

    • Jackie

      Hello Jacob

      Thanks for visiting.

      I believe good quality content posted regularly and consitently is a winning combination.  Writing as ‘yourself’ is also necessary so you can write in an honest and natural manner.  It would be hard for me to write in any way other than myself as then it would become a labour to write and read.

      Thanks again.



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