Make A Website For Affiliate Marketing
As I’ve previously stated, it isn’t absolutely necessary to make a website for affiliate marketing but, in my opinion, it is the best way.
Your website doesn’t have to be the ‘be and end all’ of websites but it should be professional looking, simple and very informative
There are three prerequisites to creating your website.
- Purchase a domain name
- Purchase hosting
- Design your site
I have already written posts about these three things and have linked to them for your convenience.
How should your website be designed?
- Hire a Designer
Yes, this a possibility and you’d be more than likely to end up with a professional and beautiful looking website. You’d also find yourself out of pocket and have no idea how to create a website with your own fair hands.
I suppose, if I had buckets of cash I may consider hiring a designer but, quite frankly, the process isn’t hard and I enjoy having that ownership. It’s up to you of course.
If you decide to go down this route remember to check the portfolio of any designers, read any reviews and check the price of the job.
- Use a Free Template
WordPress have thousands of templates for you to use when creating your website. Once uploaded, you fill your website with quality content and begin to see traffic coming to your site. Then you can begin to add your affiliate links.
I love using the WordPress platform. It suits me perfectly and I can create many different designs.
In case you’re interested this website uses a premium theme called Divi which is from Elegant Themes. I’ve had the site for about 5 years now and Divi gave me all the features I need along with the support of Elegant Themes.
Characteristics of a Good Website
(in no particular order)
- First impressions
The attention span of the internet audience is much less than those offline. You have, literally, seconds to entice a visitor to enter your site and read more. First impressions are crucial. If your site looks, spammy, crowded, unprofessional or bland you’ll likely lose your visitors before they even have time to scroll down to what, may be, quality content or a min-blowing offer.
Ensure your visitors have a pretty good idea about what they are going to find on your site and it is worth their time to have a look around.
- Convincing content
It may seem like a good idea to cram your site full of affiliate links but it won’t add to the trust you want to build with your visitors or to your standing as someone with authority within your niche.
Your first thoughts should be on helping your visitors. Teach them, guide them, show them, advise them and then you can begin to lead them to the product or service you are promoting. If the product helps them to solve the issue they are having then you are solving that issue with your recommendation.
- User Experience And Easy Navigation
I’m sure you’ve found yourself in a huge store or mall and not knowing which way to turn or where to find the item you’d love to buy. It is infuriating isn’t it?
Remember this when someone visits your site. Do you lead them to the next steps? Are there guides along the way to show them where to go and what to do?
Think of your website as your shop floor with a bright look and lots of directions. The last thing you want is for a visitor who is desperate to buy your product leaving your site because they got ‘lost’!
- Consistency And Brand
Look at the images below. Do you recognize them?
They need no introduction do they yet they only have an image or letter to signify the business. That’s great corporate branding.
Your website should have the same sort of feel. When someone visits your site they immediately recognize the ‘brand’.
It gives your visitors a sense of ‘belonging’ when they recognize didn’t aspects of your ‘brand’.
For example, the colours I use on www.startyourbusinessonline I try to use throughout the website and also have them on my printed business cards. I keep templates so my posts and pages have a similar feel about them. This helps my visitors to recognize my ‘brand’.
Looking at information on the internet is different to looking in a book. The internet seems to have made us rather lazy readers and it can be daunting to look at a page of text on the screen.
Break up your text with relevant images. Don’t make them too large so they take over the page or so small you have to squint to see them.
There are loads of places to find images both free and paid but it can be daunting. My friend Robert has written some training on how to find images and you can access it here
As a member of Wealthy Affiliate I have access to thousands of images which I can use on my sites. This is through a new concept called SiteContent. To read more about it click here
Of course, you can use your own images whether photographs or your own work. Be creative.
This is a crucial part of your online business. Nearly 50% of all affiliate sales are made from mobile devices. If you are having a WordPress site the possibilities for a responsive theme are practically endless.
When choosing your theme check that it looks just as good on a mobile as it does on a desktop computer. Don’t lose a sale because the ‘buy it now’ button disappears on a mobile.
If someone comments on your website, positive or negative, always reply.
Replying builds trust. It proves that your not a robot or someone who doesn’t care but are a real person who knows what they are talking about.
Another good thing about comments and replies is that Google looks favorably on sites with good engagement.
- Simple and Professional
Bells and whistles are all very good if you are a circus performer but your website doesn’t need them.
Less is more
Keep your site simple with a white background and black text. It has been proven that reading on screen is much easier with this combination.
- Use SEO/keyword research
Optimize your website so it falls on the first couple of pages on the search engines. I’ve written extensively about this and your can read about it here.
If you need any help with search engine optimization, drop me a line in the box below.
- Autoresponder/mailing list
Start building a mailing list as soon as your website has started to develop and has some good quality content. Offer a free gift in return for an email address and set up a series of emails to your list telling them about special offers, keeping them up-to-date with innovations, news and stories etc.
These people are already interested in you and your site and are building a relationship with you. These are your ‘warm’ leads so look after them.
Reviews on products and services are extremely useful to potential customers.
If you have a quilting niche, review different sewing machines. They won’t always be great so let your visitors which ones are the greatest value for money.
- Provide Search Facility
This may seem a triviality but if your visitor want to read about something specific they won’t want to trawl through your website looking for it.
Add a search bar to make it easy for anyone to access any of your excellent content.
I can imagine that looking at all this information helping you to make a website for affiliate marketing could a bit over-whelming,
It may look daunting but it isn’t and there is so much help on hand. Don’t forget I’m always willing to help you out so leave me a message in the comment box below.
If you’d like to look at the free training at Wealthy Affiliate click the link below.