Paid Solo Ad Traffic
There are 4 Components for a successful solo ad campaign. These are
- Quality Solo Ad Vendors
- Email Swipe
- Capture Page
Below is a brief description of each component.
Quality Solo Ad Vendors
A quality solo ad vendor is someone who will send the clicks you’ve paid for, send to a percentage of top tier of subscribers (those in the top four English-speaking counties) and who will send the email swipe copy you give them.
It is essential to select the best solo ad vendors if you want to achieve the best results for your email campaign and create a positive return on your investment.
Email Swipe Copy
This is the email you want the vendor to sell to their list. It should be a high quality email with a reason for the reader to click on your link. This could be a free gift option, a newsletter, report, etc.
It is important you send your own email swipe copy and not let the vendor send their own version. Keep ownership of as much as possible of your campaign.
The capture page is to convert your readers into leads and then into your sales funnel (it’s not a good idea to send traffic straight to a sales page). Ideally, your capture page should be converting approximately 40% of your leads and this can be achieved by having an excellent capture page
It is essential to track your solo ad campaigns in the following ways:
The total number of clicks delivered
The percentage of leads you are getting from each solo ad campaign
What percentage of your traffic is from the top tier countries
Solo Ads Success
In order for your solo ads campaigns to become successful you must implement all the four points discussed above. Without quality solo ad vendors and a well written email swipe you won’t be able to have high conversion rates (or sales). Without tracking you won’t be able to tell which campaigns/vendors/tactics.
To create a campaign for paid solo ad traffic you need:
- Quality solo ad vendors (not just one!!)
- Well written email swipe copy
- A quality capture page
- Tracking for total clicks, percentage of lead and percentage of top tier traffic.
If you’d like to learn more about the methods to create a highly successful solo ad campaign click the image below.