Setting Up A Business Online – The Who
Who will train you?
If you have little or no experience on internet marketing, don’t despair. It is possible to create a successful online business from scratch by learning as you go.
I recommend you have a look at WealthyAffilliate for all your online training needs. It where I learnt everything that has given me a successful online business and I am still a member.
Click the link to have a look around Wealthy Affiliate and see if it is for you.
Another program I have used is Gain Higher Ground by Rob Cornish. I have written a review of his program and you can read it here. If you prefer, here is the link to the site.
Of course, if you don’t want to join a learning program that is fine and dandy. Personally, I was completely adrift and needed to be led by the hand through all my training so I admit to being slightly biaised.
There are plenty of videos, blogs and courses you can find that will show you whatever you need to know and most are free. One thing I do recommend though is to check the publishing date. In the world of internet marketing, information can go out of date very quickly and the last thing you need is to waste time on a training video that is no longer relevant or, even worse, can harm your buisness.
Who can give you the support you need?
Well, as I’ve already mentioned (more than once!) the Wealthy Affiliate community is (and always will be) my support network. They provide me with any help I need as well as a daily online gossip. I find having people with a similar mindset helps me to keep on track. If I’m feeling a bit ‘unmotivated’ I know there will be someone there 24/7 to boost my morale and give me the ‘oomph’ to get going again.
Of course, there other types of support that may be needed when setting up your online business.
Financial: I started my online business from scratch with no financial investment whatsoever so I know it can be done. I know little about the process of applying for grants, loans or investments but there are plenty of organisations around who can help you out. I have found these two website but honestly know nothing about them. I thought they may help in your research.
If you are in the UK try these people for financial advice ; Business Zone
If you are in the USA try this association : SBA
Technical: If you have an issue with your website will your host provider be available 24/7 to help you out? This is another area where Wealthy Affiliate come into their own. Any technical issues will be sorted out quickly and efficiently by the support team.
If you are a whizz with the technical side of things then this may not seem too important but if you are a technophobe with no coding or behind the scenes experience then technical support is a must.
Resources: If you find you need a particular service or resource but don’t know not only where to find it but even if it exists then I can help you here.
I have spent months working on a resource containing 233 free online tools you may find useful when building your online business.
To access this free resources just fill in the form below. I hope you find it helpful.
Who Is Your Competition?
Competition is healthy. Not only does it mean you have to work a bit harder to get noticed but it also means there is already a market for the product or service you are promoting.
The important thing here is to be aware of your competition so it is worth spending some researching your competition.
- Who are the big names in your niche?
- How are they cornering the market?
- What do they do well? Could you emulate this?
- What do they do that you feel you could improve on?
- Is it worthwhile trying to compete in this niche or should you find a new angle?
Researching the competition will help you to develop strategies to compete in the online world.
Who is your target audience?
In a word, this is your ‘niche’
The people who are looking for the product or service you are providing.
It is important to have a vivid picture of your ideal customer. The more thorough you can be, the better. Get to know your ideal customer extremely well so you know how to target your promotions.
For example, if you are promoting a windscreen replacement service for classic Mercedes cars, you won’t want to be pitching your promotion to a 20 year old with no Mercedes or even a driving license.
You will need to research your ideal customer. Some questions to answer could include:
Are they male or female?
How old are they?
Are they married?
Do they have children?
Are they retired?
Where do they live?
What is their income?
Do they own a classic Mercedes?
Are they restoring a Mercedes?
When I first did a ‘customer profile’ I probably went a bit over the top as I could have written a book on the character I imagined. Maybe this was a bit much but I had such a good idea of who my customer was, writing to them on my website was much easier. I could very specific and target exactly the type of customer I was looking and who would be interested in my product.
I understand this may seem like a waste of time in the beginning but, believe me, having a good customer profile is worth its weight in gold.
The more you can prepare yourself before launching into an online business, the better.
It is worth spending a week or two really getting together all the information needed to be able to have a good start and hit the ground running when your business goes live.
I hope you find this useful.
I’d love to hear from you with any ideas or comment you may have so drop me a line in the comment box below.