Setting Up A Business Online – The Why

by | Mar 22, 2017 | Building an online business | 6 comments

Creating your own business is a dream many people have and some only dream!  Some, of course, succeed beyond their wildest dreams and some struggle on.

Setting up a business online is no different and it most certainly isn’t an easy option.

My last post was about How To Start With An Online Business and three questions to ask yourself before you begin.  You can read it here

It is these early stages that can make or break your dream of owning your own online business so I thought I’d delve more deeply into each question.


Can I Make Money OnlineThere is no wrong or right answer to these questions.  It is, after all, your business, your life and your dreams so no one else can tell you if you have the ‘right’ reasons for wanting to create your own online business.

Of course, in my book anyway, it goes without saying that dreams should be ethical and not be to hurt, scam or deceive others.

Let’s have a look at some questions to ask yourself about why you want an online business?

The BossDo You Want To Be Your Own Boss?

It sounds ideal doesn’t it? – not having to answer to anyone else.

The reality is, you are the boss and you are answering to yourself.  You should be your fiercest critic and not let yourself get away with giving anything but your best.  It will be your ‘head’ on the line, your business that suffers if you don’t work hard to succeed.

The bottom line here is it can be much easier to work for someone else than for yourself.  If you are someone who finds it difficult to motivate themselves then maybe your own business isn’t right for you.

Just because you don’t like your boss doesn’t mean you’d be a great boss in your own business.  On the other hand, if you are keen to succeed and work hard, having a ‘rotten’ boss can help you in your quest to be the best boss to yourself.

Do You Want To Make Money?

Well, don’t we all!!Dollar

There are a number of things to consider when answering this question

  • How much money do you need to earn?  Don’t just pluck a number out of the sky.  What would you be comfortable earning?  What would make you smile? Chortle? Or how much would make you laugh out loud for the rest of your life?
  • When do you need to earn money?  If you are working and only just surviving on your salary, giving up work to create your own business isn’t a good idea.
    Creating your own business whilst still working for someone else can give you the boost you need to succeed.  The feeling of ‘knowing’ that one day you can say “goodbye” to your job, in no uncertain terms, is uplifting and can spur you on.
    Of course, you have the added pressure of how much time you can spend on creating your business.  This leads us to the next question.

How Much Time Can You Give To Setting Up Your Business?

If you are in a position where money and time are no object then this post isn’t relevant to you, not alone this particular question!Bulldog on beach

Are you working full time already?  How much time would you be able to commit to creating and running your business before you collapse in a heap on the sofa?

Do you have family committments?  In my opinion, your family is more important than any business so I would advise against taking ‘family time’ to work on your business.  If it means getting up an hour earlier or going to bed an hour later this, to me, seems more preferable than not seeing your family – remember, these times cannot be repeated – a business can be set up anytime.

Be realistic about the time you can spend on your business.  Nothing will be more demoralizing than not reaching your goals because you tried to do too much at the wrong time and in the wrong way.

What Skills Or Talents Do You Have To Bring Your Business To Life?

Being an entrepreneur means any task that needs doing lands on your desk – harsh but true!

One of the hardest things to do when you have your own online business is to delegate – I mean, who knows your business as well as you do?

This is crucial to understand – you can’t do it all – honestly, you can’t!

In the beginning of your journey into internet marketing most things are possible especially if you are learning along the way.  It is when things begin to take off that you realise your life is no longer your own and someone should consider adding a couple of hours to the day!

If you are a whizz with numbers then you don’t need an accountant – if you hate numbers or have a blank when it comes to percentages, DELEGATE.

If you, like me, have something missing between your artistic brain and your fingers then don’t try to draw (unless you have the time to learn – I wish!) There are plenty of places that can do this job for you so DELEGATE.  Have a look at Fiverr where you can get a whole host of jobs done for $5.

Do what you are good at and leave the rest to others.

Reach Your GoalsSetting goals

In the end ( or the beginning) thinking about your goals is a crucial part of setting up your business.  If you know where you start from and where you want to end up, it makes your journey much easier.

Break your goals down into short-term, medium term and long term.  I would like to add a genre of goals here – baby step goals.  It really doesn’t matter how tiny your steps are towards your goal.  The thing to remember that as long as you are moving forward you are travelling in the right direction and your goal will be reached.

Having baby steps means achieving much faster and this can spur you on to the next step – baby or otherwise.

It’s important to take time and analyze your goals. Figure out what you want to achieve and be specific.

Your goals are transient – if a goal is no longer relevant – dump it!  If you need to create a new then that’s fine.  The important thing to remember is to keep moving forward and always, always ask yourself relevant questions about your goals and business.


  1. Anthony Little

    This is great article, I do believe you have to know the reason why you want to start business. You have clearly giving some great reason why.

    In today’s world people are looking for alternative means to make money, whether it’s to be you own boss and just need to make some extra money to pay the bill.

    I like that you have mention about having the time to build your business. I know in my case working 9-5 job having the time is a big key in building my own business. If you don’t have the time to invested in growing your business it will never work.

    I do agree with you about setting your goal. If you going to start a business you need to have goals and plan to achieve it. I really enjoyed reading this article. Thanks again.

    • Jackie

      Hello Anthony, thank for stopping by.

      Having an business online isn’t an easy option is it?

      It takes just as much work to create a successful business as it does an off line business.

      Thanks again


  2. Michel

    Thanks for all the great advice presented in this article.

    You are so right about priorities. I must really try hiring somebody from fiver to get my business going a bit faster. This is really necessary for a lot of people as they don’t always have the time to do it all themselves.

    The goal setting part is also essential so that you have something to work towards in the long run, sort of like a carrot on the end of a stick.

    • Jackie

      Hey Michel, thanks for your comments.

      I think goal setting is important because it gives you a focus – somewhere to aim.


  3. Cathy

    After 8 years of working for someone else, I finally realized that the path to freedom is to become my own boss where I can have full control of my financial and dreams.

    But my problem is, my day job takes up most of my time. I work 6 days a week and am very exhausted by night. How do I work around the schedule so that I can free up some space to plan and start an online business?

    Thanks for your help.

    • Jackie

      Hello Cathy

      Thanks for visiting my website.

      Juggling life is always a struggle isn’t it? I think the thing to remember is, building a business isn’t a race! Every little step you take to begin your journey into creating your online business is a step in the right direction.

      Instead of watching of tv for an hour, try cutting that time down to half an hour and spending the rest of the time building your business. You’ll be surprised how quickly things will happen.

      I wish you every success in your business.

      Take care



Submit a Comment

Your email address will not be published. Required fields are marked *