Six Savvy Social Media Marketing Tips for the Busy Entrepreneur

by | Apr 30, 2018 | Building an online business | 10 comments

Social media is must for anyone with an online business (or offline, for that matter). It can seem a minefield if you are new to this type of marketing but below are six savvy social media marketing tips that will set you straight.

Determine Appropriate Social Media PlatformsFacebook

There are dozens of social media platforms available to you. Facebook, Twitter, YouTube, Instagram, Tumblr, Google+, Pinterest, Snap Chat, & LinkedIn are some of the most well-known. If you are just starting your business then you are a one-person shop and need to spend your time wisely.

Spending your time developing and building several different social media profiles across a variety of platforms isn’t the best way to spend your time.

Figure out the demographics of the product you are trying to promote and then figure out which social media platforms will match that market. As an example, if you are offering a product more likely to be used by men, then Pinterest would be a bad place to start your social media efforts because Pinterest is most widely used by women.

Pro tip: Facebook is by far the most-used social media platform and would be a solid investment of our time and a great place to start.

Cross Post to Save Time

There are a number of apps available to social media managers. One example of such an app is Hootsuite. Hootsuite offers you a variety of tools – even on their free plan. One of those tools is the ability to make the same post across social media platforms. It’s an easy way to save yourself some time. Don’t forget to use great images within your social posts.

Pro tip: If you use Instagram, their app allows you to cross post photos to Facebook, Twitter, and Tumblr.Instagram

Tailor Your Posts to the Social Media Platform

Make sure that you are using a lot of images for your posts. Images are great eye-catchers. But keep in mind that each social media platform is uses different sizes of posts. Your best bet, especially if you are cross positing, is to optimize your images for the social media platform you most want to focus on.

Keep Your Brand Consistent

From your social media name to the content you provide to the images you are posting – make sure that when someone looks at your social media profiles and posts, they would always know it was you. Your photos and images should have a similar feel and your content should use a similar tone of voice from post to post.

As you set up your different social media profiles, keep your picture the same across platforms and try to make sure your social media handles are all the same.

Pro tip: If you know that you want to start out only using Facebook and Twitter, but plan to expand your social media presence over time, set up private accounts now on the other platforms so no one else steals your brand’s social media handle.

Use Metrics to Figure Out What WorksSocial media

We’re all busy. Wasting time on marketing that doesn’t work derails you from other productive money-generating activities. Facebook and Twitter offer users page metrics. Services like Hootsuite also provide you similar metrics.

On a monthly basis, look and see what is getting traction. What are you posting that is getting the most likes and responses? What has gotten no traction? You may also discover that one post may work really well on one platform, but bomb on another.

If a particular type of post is working, do it again!

Engage Your Audience

Above all, social media is about feeling connected. People who follow your brand want the inside scoop, they want to feel heard when the comment on your posts, and they want answers to their questions. Pay attention to what is happening on your social media pages. Don’t just post and forget. Check in throughout the day and engage with your audience.

Even though you are using social media to promote your brand, it’s still all about the audience!

Pro tip: Design your social media posts to be engaging. Ask questions for followers to answer. Repost fun or interesting anecdotes that your followers may have shared. Ask followers to share photos of themselves using your product. Post a fun picture that is worthy of your audience reposting. The possibilities are endless!

If you’d like to read more about how to become successful on social media I strongly recommend you read this article. Click here to read.

As always, I hope you found this article interesting and if you need any help I’m very happy to lend a hand. Either leave a comment in the box below or message me here

10 Comments

  1. Ted

    Hey Jackie, Thank you for posting this article with regards to Online Businesses and Social Media. I am not a big Social Media person, but I know that to be successful in an online business arena, taking advantage of Social Media is almost a must, especially if you want to fully capitalize on your business.

    I appreciate how you broke down how to approach utilizing Social Media for business purposes, and like the little “Pro Tips” you included. Being a Social Media newbie so to speak, I will revisit your site from time to time to see what other goodies you have.

    Thank You, Ted

    Reply
    • Jackie

      Thanks Ted,

      I remember being very wary of social media and it has taken some time to get to grips with it.

      I’m pleased you found this article useful.

      It will be good to see you visiting again.

      Good luck with you social media compaigns.

      Jackie

      Reply
  2. Tom Harvey

    Thank you for a good article. I found it very informative and will incorporate the ideas that you have set forth. I like especially the pro tips.
    I look forward to learning more from you.

    Reply
    • Jackie

      Thanks Tom
      I’m so pleased you found the article helpful
      Jackie

      Reply
  3. Thomas Harvey

    I liked the layout of your site. It is very informative and to the point. You gave a good example of how to use pictures. I especially liked the pro tips.
    I shall incorporate much of what you shared in my own social media.
    The idea of posting on several media at once seems inviting in that it could save me valuable time which could be spent in developing new content.
    Thanks for a good article.

    Reply
    • Jackie

      Thanks for stopping by Thomas,

      I’m so pleased you found the article useful

      Jackie

      Reply
  4. Dave

    Hello there Jackie,

    Thanks for helping me understand social media marketing well especially on the branding side.

    On the same breath, I was wondering how you should go about about a case where your brand-name has been taken by someone else.

    Should You reach out to them or shall you get another brand name that looks exactly the same or closely related?

    I’ll be waiting for your response. Thanks a lot.

    Reply
    • Jackie

      Hello Dave.  

      I’m pleased you found the article useful.

      I’m not sure how I would approach the issue of a brand name being taken by someone else.  Do you think this was a deliberate act?  I suppose reaching out to them wouldn’t hurt and then, if no joy, maybe contact Google.

      I’m sorry I can’t be much more help

      Jackie

      Reply
  5. Marta

    Hi Jackie! Thanks for sharing. I’m still studying to promote my content on social media, but don’t understand for example what kind of page on Facebook should we set up. Do I need to set up an FB page for my site or it’s also fine for me to share my content on my personal FB account? In the last case, the issue would be that my FB friends don’t speak the language I write on my site.

    Reply
    • Jackie

      Hello Marta

      Thank you for visiting.

      In my opinion it is better to have a Facebook page specifically for your business so it can kept on a professional level.

      Jackie

      Reply

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