Six Savvy Social Media Marketing Tips for the Busy Entrepreneur
Social media is must for anyone with an online business (or offline, for that matter). It can seem a minefield if you are new to this type of marketing but below are six savvy social media marketing tips that will set you straight.
Determine Appropriate Social Media Platforms
There are dozens of social media platforms available to you. Facebook, Twitter, YouTube, Instagram, Tumblr, Google+, Pinterest, Snap Chat, & LinkedIn are some of the most well-known. If you are just starting your business then you are a one-person shop and need to spend your time wisely.
Spending your time developing and building several different social media profiles across a variety of platforms isn’t the best way to spend your time.
Figure out the demographics of the product you are trying to promote and then figure out which social media platforms will match that market. As an example, if you are offering a product more likely to be used by men, then Pinterest would be a bad place to start your social media efforts because Pinterest is most widely used by women.
Pro tip: Facebook is by far the most-used social media platform and would be a solid investment of our time and a great place to start.
Cross Post to Save Time
There are a number of apps available to social media managers. One example of such an app is Hootsuite. Hootsuite offers you a variety of tools – even on their free plan. One of those tools is the ability to make the same post across social media platforms. It’s an easy way to save yourself some time. Don’t forget to use great images within your social posts.
Pro tip: If you use Instagram, their app allows you to cross post photos to Facebook, Twitter, and Tumblr.
Tailor Your Posts to the Social Media Platform
Make sure that you are using a lot of images for your posts. Images are great eye-catchers. But keep in mind that each social media platform is uses different sizes of posts. Your best bet, especially if you are cross positing, is to optimize your images for the social media platform you most want to focus on.
Keep Your Brand Consistent
From your social media name to the content you provide to the images you are posting – make sure that when someone looks at your social media profiles and posts, they would always know it was you. Your photos and images should have a similar feel and your content should use a similar tone of voice from post to post.
As you set up your different social media profiles, keep your picture the same across platforms and try to make sure your social media handles are all the same.
Pro tip: If you know that you want to start out only using Facebook and Twitter, but plan to expand your social media presence over time, set up private accounts now on the other platforms so no one else steals your brand’s social media handle.
Use Metrics to Figure Out What Works
We’re all busy. Wasting time on marketing that doesn’t work derails you from other productive money-generating activities. Facebook and Twitter offer users page metrics. Services like Hootsuite also provide you similar metrics.
On a monthly basis, look and see what is getting traction. What are you posting that is getting the most likes and responses? What has gotten no traction? You may also discover that one post may work really well on one platform, but bomb on another.
If a particular type of post is working, do it again!
Engage Your Audience
Above all, social media is about feeling connected. People who follow your brand want the inside scoop, they want to feel heard when the comment on your posts, and they want answers to their questions. Pay attention to what is happening on your social media pages. Don’t just post and forget. Check in throughout the day and engage with your audience.
Even though you are using social media to promote your brand, it’s still all about the audience!
Pro tip: Design your social media posts to be engaging. Ask questions for followers to answer. Repost fun or interesting anecdotes that your followers may have shared. Ask followers to share photos of themselves using your product. Post a fun picture that is worthy of your audience reposting. The possibilities are endless!
If you’d like to read more about how to become successful on social media I strongly recommend you read this article. Click here to read.
As always, I hope you found this article interesting and if you need any help I’m very happy to lend a hand. Either leave a comment in the box below or message me here