Udimi for Solo Ads
Let’s start with a quick refresher on solo ads.
Solo ads are advertisements you send out through another person’s email list. You compose an email with your links in it, and then you give that email to the list owner, who will send that email to their list.
In order for solo ads to be most effective, you want to ensure that the email list is within your niche. For instance, if you have a cooking blog, sending an email to a general interest list will not get you as many clicks as would sending it to a list comprised of people whose hobby is cooking.
Udimi is fairly straightforward and user-friendly. Within the platform you compose your email, find a seller, buy your solo ad, and then track metrics.
You sign up to join Udimi and joining is free. There is an option to become a prime member. If you are new to solo ads, prime membership is most likely not going to be advantageous to you. It is for individuals who use the site regularly and are experienced solo ad users. The biggest feature you’ll receive as a prime member is more in-depths metrics. As a free user of the site, you still get metrics, but they will only be available to you for a period of time (at last check, 60 days). Prime members can also see heat maps and watch how users interact with their site in a video.
There are a variety of ways to pay for solo ads, but with Udimi, you will pay a small administration fee to Udimi (at last glance, it was $3). Then, you pay per click. You can pay for 50 to 1,000 clicks for around $0.30 – $0.60 per click. In this way, you are able to control your budget. Say you have $100 to spend on a solo ad. If the pay per click is $0.50 per click, you could afford 200 clicks. But wait! Don’t forget the $3 administration fee. So, sticking to that budget, buy 194 clicks. Pay-per-click cost ($97) + Administration Fee ($3) = $100.
With Udimi, you are able to see a seller’s metrics – so it is easier to determine if someone is running a scam. The other benefit is that you are able to filter sellers by a variety of metrics: niche, cost, ratings, etc.
One feature I enjoy, comes at the time of placing your order. There are a variety of filters you may apply, such as making sure your ads are sent to individuals living in the wealthiest countries. Keep in mind, using some of the filters will increase the per-click-cost.
After your email is sent, as I stated before, even for free users, there are a lot of metrics you can view. You are also able to learn detailed information about each visitor who visits your site due to the Udimi Solo ad.